How to Pivot Your Small Business for Survival During COVID-19

“Pivoting means the willingness to on your part as a businesswoman to actually do something different than what you intended to do originally or to add to what you’ve done originally. It is absolutely imperative that you be willing to pivot.”

– Steven Rogers, The Power of Entrepreneurial Pivoting

Right now, many businesses are understandably panicking about the futures of their businesses. So much is uncertain and anxiety is running high as we are social distancing indoors. However, there are some things that some smart entrepreneurs are doing to ensure their own survival. These businesses are pivoting in how and which products and services they are providing to their customers. In this video, I cover five ways almost any business can make a pivot to their own advantage.

Types of Pivots:

1. DIY Kits
2. Activities for Parents and Children
3. Virtual Classes/Sessions
4. Ecommerce
5. New Products/Services

“We need to first be limited in order to become limitless.”

– Phil Hansen, Embrace the Shake